Visitor Counts and Spending Are Up

October (month-over-month)

Visitor Spending to the Hawaiian Islands increased 4.4 percent in October this year to $1.3 billion as reported by the Hawaii Tourism Authority.  In addition, visitor arrivals rose 2.8 percent to 736,974 in October.

The largest gain in visitor spending came from the U.S. East Coast which saw a 13.0 percent increase to $290.7 million in October year-over-year.  The boost was derived from growth in visitor arrivals of 7.9 percent or 137,695 visitors from this segment and higher daily spending.

The U.S. West also saw a 3.7 percent gain that translated into $466.1 million spent in October.  Visitor arrivals and daily spending also rose; 3.3 percent and 1.2 percent respectively.

All four main islands (Oahu, Maui, Big Island and Kauai) experienced growth in visitor spending and arrivals in October year-over-year.

Year-to-Date 2017

Through October 2017, visitor spending exceeded the same period in 2016 by 6.8 percent to $13.86 billion supported by gains of 4.7 percent to 7,754,242 in visitor arrivals along with a 2.2 percent gain in spending which equates to $200 per person.

The U.S., Canadian and Japanese markets all posted around a 10 percent gain in visitor spending in 2017 versus the same period in 2016; however, all other International markets showed a decline of -5.7 percent when compared to the first ten months of 2016.

The U.S., Canadian and Japanese markets also posted postive gains in visitor arrivals to the Hawaiian Islands, but the rest of the International markets showed a slight delince of -0.2 percent.


Visitor spending on Maui in October rose 7.6 percent to $368.3 million year-over-year, due to growth in visitor days of 1.9 percent and daily spending of 5.6 percent to $219 per person.  Visitor arrivals to Maui increased 3.0 percent with a 36.7 percent increase from the Japanese market followed by a 16.6 percent increase from Canada.

On a 10 month year-to-date basis, visitor spending has increased 4.2 percent to $3.91 billion on Maui.  Arrivals to the Valley Isle are also up 3.2 percent to 2,268,420 for the same 10 month period this year versus 2016.